Paid Advertising Guide

Services based in Louisville, Kentucky.

What Are Paid Ads?

Paid advertising allows you to place your website in front of potential customers through platforms like Google Ads, Facebook, and LinkedIn. Unlike SEO, paid ads deliver instant results.

Types of Paid Ads

  • Search Ads: Appear at the top of search engine results pages (SERPs).

  • Display Ads: Visual banners displayed across websites.

  • Social Media Ads: Targeted ads on platforms like Facebook, Instagram, and LinkedIn.

  • Remarketing Ads: Re-engage users who have visited your website before.

Benefits of Paid Ads

  • Immediate traffic and results.

  • Highly targeted audience segmentation.

  • Detailed performance tracking and analytics.

Tips for Successful Paid Ads

  • Define clear goals (e.g., brand awareness, leads, sales).

  • Use compelling ad copy and visuals.

  • A/B test different ad formats.

  • Continuously monitor and optimize ad performance.